SOLLA

SOLLA was founded in 2008 as a not for profit organisation, to meet the need of people seeking late life advice. We aim to ensure that people are better informed about the financial issues in later life and can find an Accredited Adviser.

SOLLA is committed to:

• Promoting and raising awareness amongst consumers their families and professional advisers of financial issues faced in Later Life
• Building relationships with both statutory and voluntary agencies, charities, housing and social care providers, financial services firms and those organisations who are involved in the financial well being of those in Later Life
• Raising the standards of practice of those engaged in advising in older people by promoting the highest levels of professionalism in financial advice
• Identifying and developing best practice by provision of high quality training and the distribution of the latest information and know how in later life issues.
• Acting as a source of technical excellence for Later Life Advisers
• Actively inputting into legislative and policy changes and contributing to debates on policy